What it is: Digital campaign for McDonald’s x Saweetie collab
What I did: Campaign concept and visual design for in-app experience
What I did: Collaborated with cross-agency teams to ensure consistency. The role of the in-app experience was to drive fans to order the meal and highlight the “Saweetstakes” + prizes. The grand prize included two tickets to see Saweetie live in Vegas and two custom McDonald’s x Brand Blackwood bags.