What it is: Rebrand for Chicago-based potato donut company
What I did: Art Direction & Visual Design
How I did it: After conducting thorough consumer market research—including several team taste tests—our team crafted a value proposition and brand identity as fresh, eye-popping, and authentic as their potato treats. As the lead designer I was inspired by the leaf of the potato plant, the taste+texture and the cut-out Matisse style shape. The pastel soft colors stood out in the hot pink donut market.