What it is: Digitally led campaign for the launch of limited time release of the McRib Sandwich
What I did: Campaign concept and visual design for in-app experience
How I did it: The goal of the campaign was to get McDonald's fans who are curious about the McRib to visit McDonald's during McRib Season to experience the most unique and important sandwich by creating intrigue and interest around what makes the McRibs so craveable.