What it is: Digitally led campaign for the second year of McDonald’s Crispy Chicken Sandwich based around the two deal windows.
What I did: Campaign concept and visual design for in-app experience
How I did it: The deal was the star of the campaign and the visual hierarchy had to point to it across all channels. I worked closely with the CRM and dot com team to ensure consistency in messaging and layout. I used animation to tell the story of the variety of sandwiches offered in the campaign. The goal was to drive acquisition and adoption, by using an appealing in-app exclusive offer.