What it is: Mobile holiday campaign for Petsmart
What I did: Campaign concept and visual design for mobile experience
How I did it: Concepted and designed a playful mobile experience that captured data about pet owners and rewarded them with a mobile offer. PetSmart can now segment and target their messaging based on pet type and even address messages to the pets themselves! Aligned creative to Petsmart’s holiday branding and mobile best practices. Collaborated with a copywriter and UX designer to ensure the best experience.