Strange Paradise came about the way the name might suggest—by finding something special in an unlikely place. When my agency was faced with cutbacks in the early Summer 2020, I left behind my Art Director role uncertain what was next. I started an Etsy shop selling hand made mask chains.
Between August 2020 and January 2021 I grew the Instagram following, built the brand identity and sold over 600 chains to safe and stylish people around the country.